Pibiplast at Make Up in Paris 2023

11 months ago

The company will present its new product lines, including the second Make Up Your Mood collection

Pibiplast, the leading Italian developer and manufacturer of plastic packaging for make-up and personal care, offering innovative, versatile solutions that combine performance and attention to detail, will be present at MakeUp In Paris on June 14th-15th.

The new products presented at the fair are the fruits of PibiLab, the company’s in-house innovation laboratory, focused on trends in beauty packaging and a reference point for the promotion, sharing and development of new ideas.

THE INNOVATIONS

MAKE UP YOUR MOOD
Pibiplast presents the second release of the Make Up Your Mood collection, with solutions targeting the eyelashes and lips. Two mascaras (standard + waterproof), a lip+cheek product, and a liquid lipstick + top coat duo.

This collection highlights the synergies with formulators that allow brands to significantly reduce development and launch times of new cosmetic products.

DUALITY
Duality is the latest concept coming out of the PIBI Lab: mascara packaging made up of one bottle, with two different caps and applicators.  A new concept of “duo mascara“: only one formula, the difference in application performance is determined by the different applicators.

SMOOTH LASHES
Smooth Lashes is a selection of the most recent launches of plastic brushes for mascara. Innovative shapes for excellent performance and buildable volume on the lashes, paired with a mono material mascara package characterized by minimal and elegant design.